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This Girl Can Returns to Worcestershire!

Following the extremely successful campaign in the Malvern Hills District last year, #WorcsGirlsCan returns to Worcestershire, this time on a county-wide basis. Last year’s campaign offered 61 different activities across a range of schools and sports clubs, engaging approximately 500 young women in Malvern; 2017 promises to be bigger and better!

Gender has a significant influence on physical activity levels; only 31.6% of women play sport at least once a week according to Sport England. Nationally, 13 million women and girls said they wanted to play more sport, of whom, nearly half are currently inactive! There are also growing concerns over mental health problems experienced by teenage girls as recently indicated by a Department for Education study published over the summer. Physical activity is renowned for being as good for the mind as it is the body, helping to reduce stress, increase self-esteem and reduce the risk of depression and anxiety. ‘Worcs Girls Can’ is a campaign aiming to change female’s perception of sport and get our girls moving.

Stephen Brewster, Chief Executive Officer of Sports Partnership Herefordshire and Worcestershire stated, “Physical activity participation among women and girls is a priority for the Sports Partnership Herefordshire and Worcestershire. The upcoming ‘Worcs Girls Can’ campaign will allow us to engage with our local schools, clubs and organisations to help break down the barriers to sport and physical activity for young women. It will also help highlight the positive effects that taking part in physical activity can have both physically and mentally.”

“The campaign is a great opportunity to utilise our partnerships in an area of growing concern. The project was initially run across Malvern Hills district last year and was a resounding success, so we are delighted to be relaunching the campaign on a county-wide basis, with the hope of establishing and developing a much wider impact.”

Sports Partnership Herefordshire and Worcestershire will be leading on the upcoming campaign from 13-17th February, following the relaunch of the national ‘This Girl Can’ campaign, led by Sport England.

South Bromsgrove High will be a lead school and will be hosting a lunchtime marketplace and mass-participation event as part of the campaign on Thursday 16th February. Partnering with local clubs and activity providers across the district, taster sessions will enable female students to engage with sport and physical activity throughout the duration of the week. For further information please see Miss Gee in 1.14